Wednesday, June 2, 2010

Caller Tunes - Advertisements

Caller tunes have undergone changes from simple ringing tone to songs of receiver's choice and most recently caller's choice as well from DOCOMO (I like the add on hear what you want to hear).

I was wondering can a caller tune be random song from a play list of choice or may be play radio!!!

Slightly off topic - Off late people came up with innovative ways to ensure people look at advertisements on Television like they shorten the screen while showing a cricket match to display an advertisement.(But I really hates the add of - J K super super cements ‘a strong cement’ displaying a model. I really fail to understand the link between a model and `a strong cement' but it keeps popping up throughout the match). Given the modern world where everything is moving to digital form I was wondering if in future we can get a feature on the TV which would block adds like "ad block - FireFox" :-)


Since some people do love some advertisements would like to share it with others and advertising companies are looking to penetrate more and more into our lives and mobile operators are looking of ways to improve their revenue...I think mobile operators can sell a proposition to the customer that he can select an advertisement as his caller tune and based on the number of times he receives a call the customer can earn a small share of the revenue they would receive from the advertisers!

Please feel free post your comments below.

Monday, February 22, 2010

Dark Money

I have been wanting to write on this topic for a long time now. A day before I saw a Telugu movie called "Leader"(nice movie!) and revived interest on this topic. Though I knew for quite sometime that people do have black money I never realized the huge volumes till I saw the movie Shivaji!

To give a good feel of the volumes, I will quote the numbers used in the movie "Leader". According to this movie there are 8 crore people in Andhra Pradesh and one Lakh crores of black money!

Dark money(the way I refer to it) is a result of dark deeds or more clearly illegal/corrupt money. Everyone wants justice when they are robbed or anything unjust/unfair happens, but many don't seem to mind having/making illegal money.
People who have dark money should be worried that they are the sources of target for terrorists/naxals as they have huge amounts of unaccounted money primarily in the form of cash. "Idle money is devil's workshop!"



Photo: Money is the root of all evil

How are the people with lump sums of "Dark Money" able to spend them? Most of them actually use the money illegal stuff like betting to make more money others convert them into white cash through setting up NGOs and many more ways. Income Tax officers though can/do identify such people they are easily lured into sharing the huge amounts of money.

So how does one resolve the issue, one possible idea on how to fight corruption which is the primary source of dark money is at ted


The author is effectively suggesting creation of private organization to do what the government should be doing.

I will write some other time on the underlying issue why corruption exists but now we will focus on how to try and resolve it given that it exists. Not being able to track the money movement is one of the biggest reasons why today we are unable to successfully arrest/tackle corruption. So how can one track money movement? Getting rid of cash is the only solution. All transactions should be converted to digital form either through credit/debit cards or even peer to peer transfer of funds using phones. It's a huge investment from government part and there are plenty of challenges in it but the government should move towards it.
Government can make changes in phases -
1. First step would be creating unique identification(UID) for every individual which the government is already set on doing with the help of "Nandan Nilekani"
2. Convert the pan card/uid into bank card with a standard account in a central government based bank which does not provide any interest.
3. Give incentives to credit/debit card transactions over cash based transactions or may be even levy small tax on cash based transactions to incentivize usage of cards.
4. Slowly end cash transactions once people get used to card based transactions.

The identification of every individual digitally helps in other places like ensuring that the poor people receive the fund allocated for their improvement and many more.